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Arbutin is THE secret in skincare products. Here at IZZIBeauty we have added Arbutin in our Gold Serum Elixir. But what is so special about this ingredient? We love to tell you! 


Arbutin has a brighting effect on the skin. It's generally safe for all skin types, and even can be used twice a day. Arbutin is a molecule extracted from the bearberry plant that prevents the formation of melanin. 


Arbutin takes care off:

- Fading (acne) scars

- Reduces sun damage 

- Lightens dark spots

- Gives your skin a glow

- Smoothens out your skin tone 


Arbutin also works extremely well with Vitamin C. This is why we have also added Vitamin C in our Gold Serum Elixir. 

Vitamin C: is an antioxidant, meaning it protects skin cells from damaging free radicals caused by UV exposure, it also prevents hyperpigmentation. Vitamin C benefits for skin: 

  • removes redness from the skin
  • anti aging
  • hydrates the skin
  • reduces the appearance of under-eye circles
  • stimulates collagen production 
  • protects against sun damage
  • it generally helps boost wound healing
  • brightens the skin 
  • balancing oily skin